Anholt, Simon
Anholt, Simon[edit]
British independent policy counselor involved in advising governments on how to apply and develop strategies for improving the economy, political institutions, and cultural relations with other countries. Strategies within his interest include national identity and reputation, tourism, security, foreign direct investment, sustainability, talent attraction, public diplomacy, economic competitiveness, cultural relations, regional integration, export promotion, and international events. Anholt is known for his efforts in shaping the image and reputation of countries. He is usually called the “founder”, “champion” and “instigator” of Nation Branding.
