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The term ethnocentrism has distinctly negative connotations and refers to the act of forming impressions or making judgements on another culture based solely on the norms or standards of one’s own culture. Judgements could be made on various aspects of another’s culture such as language, religion and customs and could be either obvious or subtle. The ‘centrism’ part of the word stems from the belief that one’s own world is the centre of everything and other cultures exist outside it and are judged in relation to it.

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