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Practice of cultural and [[Public Diplomacy|public diplomacy]] which aims to shape the image of a country, both externally and domestically, in order to attract tourism receipts, investment capital and talented workforce, expand exports, and foster the country’s cultural and political standing in the world. [[Anholt, Simon|Simon Anholt]] is considered the founder of this practice and in 2005 he developed the Nation Branding Index, which measures global perceptions of countries in different dimensions ([[culture]], exports, tourism, governance, investments and immigration). | Practice of cultural and [[Public Diplomacy|public diplomacy]] which aims to shape the image of a country, both externally and domestically, in order to attract tourism receipts, investment capital and talented workforce, expand exports, and foster the country’s cultural and political standing in the world. [[Anholt, Simon|Simon Anholt]] is considered the founder of this practice and in 2005 he developed the Nation Branding Index, which measures global perceptions of countries in different dimensions ([[culture]], exports, tourism, governance, investments and immigration). | ||
[[Category:The Cultural Diplomacy Dictionary]] | [[Category:The Cultural Diplomacy Dictionary]] | ||
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