Difference between revisions of "Nation Branding"
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| − | Practice of cultural and public diplomacy which aims to shape the image of a country, both externally and domestically, in order to attract tourism receipts, investment capital and talented workforce, expand exports, and foster the country’s cultural and political standing in the world. [[Anholt, Simon|Simon Anholt]] is considered the founder of this practice and in 2005 he developed the Nation Branding Index, which measures global perceptions of countries in different dimensions (culture, exports, tourism, governance, investments and immigration). | + | Practice of cultural and [[Public Diplomacy|public diplomacy]] which aims to shape the image of a country, both externally and domestically, in order to attract tourism receipts, investment capital and talented workforce, expand exports, and foster the country’s cultural and political standing in the world. [[Anholt, Simon|Simon Anholt]] is considered the founder of this practice and in 2005 he developed the Nation Branding Index, which measures global perceptions of countries in different dimensions ([[culture]], exports, tourism, governance, investments and immigration). |
[[Category:The Cultural Diplomacy Dictionary]] | [[Category:The Cultural Diplomacy Dictionary]] | ||
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| + | == External Links and References == | ||
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| + | * [http://www.cfr.org/diplomacy-and-statecraft/nation-branding-explained/p14776 Nation Branding Explained] | ||
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| + | * [http://www.epicglobalmedia.com/blog/the-what-why-and-how-of-nation-branding/ 'The 'what', 'why' and 'how' of Nation Branding] | ||
Latest revision as of 13:39, 4 April 2014
Practice of cultural and public diplomacy which aims to shape the image of a country, both externally and domestically, in order to attract tourism receipts, investment capital and talented workforce, expand exports, and foster the country’s cultural and political standing in the world. Simon Anholt is considered the founder of this practice and in 2005 he developed the Nation Branding Index, which measures global perceptions of countries in different dimensions (culture, exports, tourism, governance, investments and immigration).
