Difference between revisions of "Glocalization"
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[[Category:The Cultural Diplomacy Dictionary]] | [[Category:The Cultural Diplomacy Dictionary]] | ||
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| + | == External links and references == | ||
| + | *[[Globalization]] | ||
| + | *[http://www.aboutmcdonalds.com/mcd.html| McDonalds] | ||
Latest revision as of 10:03, 3 April 2014
A neologism combining the terms “Globalization” and “Localization”, it describes the process whereby goods and services are transported globally, but adapted to the local standards of a particular community. It is believed that consumers will be more attracted to products if they are re- designed according to local customs, values, and interests. One good example is that of the global franchise McDonalds: in India, there are more vegetarian options on the menu to cater to the Hindu community. In this way, the global business market adapts to local market conditions.
