Thailand’s Cuisine Diplomacy

Thai Cuisine Diplomacy refers to a series of programs instated by the Thai government,‘Global Thai’ and ‘Thailand, Kitchen of the World’, which aimed to increase the number of Thai restaurants around the world. The Thai government aimed to make it easier for foreign restaurants to import Thai foods, hire Thai cooks, and sometimes to benefit from loans. The plan was devised with the hope that foreigners’ familiarity with Thai food would translate into love for the country and its cuisine, which in turn would boost the tourism and food-export economy.