TestFarbwerte: SchwarzRotGold: “Exploring National Identity in the Globalised World”

A country’s flag has the ability to invoke a disparate set of sentiments: from pride to nostalgia, nationalism to racism among others. Whether being hoisted up a pole, adorning the clothes and faces of sports enthusiasts or being set alight by racial extremists, a nation’s flag is a powerful, yet polarizing symbol.

The Project (Download Brochure)

Robert Eysoldt, a Berlin-based creative director and project developer, initiated Farbwerte – SchwarzRotGold (colour values – red-black-gold) in March 2009. This initiative is concerned with questions surrounding German identity and its respective forms of public display. In addition Robert Eysoldt and photographer Frank Roesner have contributed over 40 large format portraits of people from various areas of the society.

For this project, a host of designers and artists were given the task of incorporating the German flag into artworks, thereby using this public object as a medium to illustrate a personal story or point of view. The resulting designs, photographs, illustrations, paintings and more provide a timely means of reflection in a year when Germany marks 20 years of the Bundesrepublik and 21 years since the fall of the Berlin Wall.

„The project „Farbwerte – SchwarzRotGold“ reflects skepticism and enthusiasm and the resulting variety of standpoints and opinions. The diversity of the objects, images and the respective texts cause a creative impulse necessary for reflection and discourse“ Robert Eysoldt

About the Initiator and Creative Director

Robert Eysoldt (a Berlin-based creative director and project developer ) started his professional career in 1989 at the Cologne-based broadcaster RTL. In 1996 he was asked by RTL to found the profit centre „House of Promotion - Agency for Marketing, Promotion und Design“.

After leaving RTL in 2001 Robert Eysoldt worked as a senior consultant for various broadcasters and production companies in Berlin. From 2003 to 2006 he was Director TV at Universal Music Berlin being instrumental in the development of new content formats.

Since 2006 he has worked as senior consultant and project developer for the Berlin-based agency Triad and was responsible for online and event communication for 24h Berlin. Robert is member of the board of Create Berlin e.V., and All2gethernow e.V.

For more information on Farbwerte, please visit their website.