Blowing Up the Brand
Blowing up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life)
Blowing Up the Brand began as a two-day conference in May 2009 at the Institute for Public Knowledge at New York University. Organized by Melissa Aronczyk and Devon Powers, the goal of the event was to bring together writers and academics with diverse disciplinary backgrounds and research interests to share critical perspectives on the expanding role of the brand as both a cultural form and a model of political and economic organization. Essays and articles have since been put into a book, titled, Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life).
Melissa Aronczyk[1] & Devon Powers
References
- ↑ Melissa Aronczyk is Assistant Professor of Communication Studies in the School of Journalism and Communication at Carleton University. She teaches courses in critical branding and promotional culture, nationalism and national identity, and political and cultural issues related to globalization. Her current research explores the phenomenon of nation branding and its implications for national space, the production of value and questions of identity in a global context. She is currently writing a book on the topic, Branding the Nation, under contract with Oxford University Press. Professor Aronczyk holds a Ph.D. from the Department of Media, Culture and Communication at New York University.
