“Living the Brandâ€: Nationality, Globality and the Identity Strategies of Nation Branding Consultants
Melissa Aronczyk[1][edit]
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- ↑ Melissa Aronczyk is Assistant Professor of Communication Studies in the School of Journalism and Communication at Carleton University. She teaches courses in critical branding and promotional culture, nationalism and national identity, and political and cultural issues related to globalization. Her current research explores the phenomenon of nation branding and its implications for national space, the production of value and questions of identity in a global context. She is currently writing a book on the topic, Branding the Nation, under contract with Oxford University Press. Professor Aronczyk holds a Ph.D. from the Department of Media, Culture and Communication at New York University.
