Consumer Culture
Consumer Culture[edit]
In a consumer culture, the economy is purely focused on the consumption of goods. According to consumer culture theory, our social arrangements and relationships are defined by our spending and buying behaviour; in such societies, people are taught to view products as part of their lifestyle and in this way, they are encouraged to spend more and more money. Consumer cultures, therefore, are driven by materialistic values and the belief that buying goods will bring ultimate happiness and satisfaction. In other words, economic growth is purely determined by consumer intentions and attitudes toward money.
