Nation Branding
Revision as of 13:39, 4 April 2014 by Bolton.jones (talk | contribs)
Practice of cultural and public diplomacy which aims to shape the image of a country, both externally and domestically, in order to attract tourism receipts, investment capital and talented workforce, expand exports, and foster the country’s cultural and political standing in the world. Simon Anholt is considered the founder of this practice and in 2005 he developed the Nation Branding Index, which measures global perceptions of countries in different dimensions (culture, exports, tourism, governance, investments and immigration).
