Creative Industry Mapping
Creative Industry Mapping
Creative Industry Mapping is a tool used to give an overview of the competitive environment in the Creative Industries and traditional fields such as arts and crafts. Through strategic research and data collection, experts in the field are able to identify exogenous factors that are impacting creative businesses, and subsequently make recommendations for change in areas such as export promotion, skills training, and finance. Creative Industry Mapping also allows governments to investigate specific opportunities and threats to creative industries; in this way, governments are able to identify those enterprises which have the potential for wealth and job generation, and those that don’t. The United Kingdom’s Department of Culture, Media and Sports (DCMS) has been a primary source for this approach through its publications.
