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Virtual media used primarily as a means of social interaction. Social media is driven by the creation and sharing of user- generated content, and has in recent years become an integral aspect of marketing strategy. There are several different kinds of social media sites: social news sites allow interaction through commenting and voting on articles; social networking sites are primarily driven through friend-to-friend interaction and discussion; photo and video sharing sites are also examples of social media, allowing users to upload, share and comment on user- generated photos and videos; finally, wikis are sites which allow users to create, edit and delete content. Social media is a useful tool in the field of Cultural Diplomacy due to the ease with which individuals can contact and interact with people from other countries and [[Culture|cultures]], permitting cultural and social exchange and facilitating greater mutual understanding. | Virtual media used primarily as a means of social interaction. Social media is driven by the creation and sharing of user- generated content, and has in recent years become an integral aspect of marketing strategy. There are several different kinds of social media sites: social news sites allow interaction through commenting and voting on articles; social networking sites are primarily driven through friend-to-friend interaction and discussion; photo and video sharing sites are also examples of social media, allowing users to upload, share and comment on user- generated photos and videos; finally, wikis are sites which allow users to create, edit and delete content. Social media is a useful tool in the field of Cultural Diplomacy due to the ease with which individuals can contact and interact with people from other countries and [[Culture|cultures]], permitting cultural and social exchange and facilitating greater mutual understanding. | ||
[[Category:The Cultural Diplomacy Dictionary]] | [[Category:The Cultural Diplomacy Dictionary]] | ||
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