Heineken
| Heineken | |
|---|---|
 | |
| Industry | Beverage |
| Founded | 1864 |
| Headquarters | Amsterdam, Netherlands |
| Area Served | Worldwide |
| Chairman/CEO | Jean-François van Boxmeer |
| CFO | René Hooft Graafland |
| Products | Beer and Beverages |
| Market Value | 40 106,1 m$ (2014) |
| Employees | 85,000 (2014) |
| Website | www.theheinekencompany.com |
Contents
About Heineken[edit]
Heineken International (holding) is a Dutch brewing company and has its headquarters in Amsterdam, Netherlands. The company is the world’s third-largest brewer after Anheuser-Busch InBev and SABMiller measured by volume. Heineken produces beer and beverages all over the world.
Engagement in Cultural Diplomacy[edit]
Heineken owns a “Business Code of Conduct” that has to be respected, in which all the engagements toward integrity. Moreover, Heineken wants suppliers to respect its values and own business principles as much as the company itself does.
Employment Policy[edit]
Heineken is promoting diversity as strength of its success. The company is promoting gender equality and several nationalities are represented.
Education[edit]
International Internship Programs[edit]
Heineken is offering internships all around the world. For example, Heineken Spain has already offered traineeships to talented students.
Grants and Scholarships[edit]
Heineken International and its subsidiaries are helping in offering scholarships but do not offer ones directly.
Notable Activities[edit]
Activities in the Field of Humanitarian Aid[edit]
Heineken has made a long-term commitment to help combat HIV among their workforce. In 2007 the company has also created a foundation to support the improvement of health for people living in sub-Saharan African communities by financially supporting relevant health projects and health-related education.
Supporting Music & Visual Arts[edit]
Music festivals and live music events are the ideal platform for engaging our target audience. The company strategy is all about providing these unexpected moments, which music consumers can share with their friends and family at home, via YouTube and Facebook. Heineken is therefore the official sponsor of several music events and festivals. For instance, Foster, a brand of Heineken, has created a partnership with the Edinburgh Comedy Awards. Tiger Beer, another brand of Heineken, has created artistic and creative projects.
In 2012, Heineken extended its 15-year partnership with the premium and iconic Bond brand, with the release of the James Bond film SKYFALL. The campaign included a television/online spot launched simultaneously in over 100 countries. Moreover Heineken promotes actions like: “Dance more, drink slow”, “Enjoy alcohol responsibly”.
Promoting Human and Civil Rights[edit]
Heineken is promoting the respect of human rights and has written a document about its policy towards this subject. Unlike other companies, Heineken has also published documents about its policy concerning working hours and remuneration.
